Proposed starter-kit price
Business-model input; not a current product offer.
Fit EMG Product Strategy
A product and business proposal for an EMG feedback system for everyday gym users. The work connects user needs, competing concepts, expert feedback, a hardware-plus-subscription model and commercial assumptions.
PROJECTFit EMG Product Strategy
INDEPENDENT WORKResearch, systems and commercial modelling
CONTEXTIndependent project
Independent project
Independent project
Inspect full-size image ↗01 / OVERVIEW
The project in a minute.
THE OUTCOME
A concept and business case, including value proposition, acquisition channels and retention scenarios. This is not a launched service or a clinically validated training product.
What supports this? ↓- The challenge
- Define a credible way for wearable EMG to create useful training feedback and a viable route to market.
- Independent work
- Research, systems and commercial modelling. The proposal models a £45 starter kit, £20 CAC and £212 LTV in an 18-month paid-retention baseline; these are assumptions, not realised sales.
- Read this in context
- Product strategy and business modelling. Prices, conversion, retention and margins are proposal assumptions; efficacy, injury prevention and commercial traction have not been established.
02 / THINKING
The choices behind the result.
Open a chapter to follow the work and the choices made along the way.
01 / DESIGNConnect signal to action
The experience was framed around decisions an athlete can make, not raw EMG novelty.
Inspect the supporting evidence ↓02 / ENGINEERINGModel the whole pathway
Technical feasibility, channels and unit economics were evaluated as a coupled system.
Inspect the supporting evidence ↓03 / EVIDENCE
Results, and what they mean.
Product strategy and business modelling. Prices, conversion, retention and margins are proposal assumptions; efficacy, injury prevention and commercial traction have not been established.
Modelled LTV / CAC
Baseline assumes 18 months paid retention, a £11.6 weighted monthly subscription and 90% SaaS gross margin.
Paid-retention scenarios · months
Sensitivity analysis, not observed customer retention.
Source notes & scope 1
- Fit EMG Business Proposalpp. 15, 20, 25, 30
Value proposition, planned channels, unit economics and scenario assumptions.
04 / CONNECTIONS
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Related by practice, not just by category.
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